You sit down for a fresh cup of coffee, open up your daily fishwrap, and scan the dozens of headlines. One is so powerful it's as if it's talking directly at you. You are so drawn to the 3-word teaser that you're compelled to continue reading the article on page A2...
As you are slurping down your 2nd cup of Starbucks coffee, you fire up your email and are met with a flurry of subject lines. You don't have much time, so you scan for subject lines that are compelling...those that "speak" to you. One nearly jumps off of your monitor. You open the email and start to read...
The power of a subject line.
We've blogged about subject lines plenty in the past (most recently with "Data: Jump on it!"). You know the drill - include a call to action, create sense of urgency, keep it (relatively) short, be different, etc. etc.
However, today I'd like to offer up the following subject line example from Spreadshirt, one that doesn't necessarily follow all of the "best practices" yet was effective.
As you can see highlighted above (yellow box), the subject line read,
"17% off all orders!"
Some noteworthy points, in no particular order:
- It's consistent with Chris Brogan's Blogging Secret #1 where he proposes that, "...posts with numbers seem to work. Especially weird or odd numbers."
- It accomplished Part I and II of the "email conversion funnel" - I opened and read the email.
- It clearly stood out in my inbox (see image above).
- The call to action in the body of the message "Find your perfect St. Patrick's Day party shirts at 17% off" was not only consistent with the subject line, it was also a bit "catchy, quirky, and fun." (see screenshot of email).
What do you think? What other aspects of this subject line/email stood out to you? Also, I'd love to read about other killer examples. Please post below in the comments or email them to me - firstname.lastname@example.org. Be sure to include the word "dude" in the subject line if you want to catch my attention.
Director of Best Practices and Deliverability at Bronto