August 8, 2008

The Bronto Fall 2008 Release is Approaching

by Adam Covati, Product Manager at Bronto Software

Coming SoonAt Bronto we are always working to make your life easier, it's just another service we offer. Now, as much as I'd like to help with that TPS report, we do have to limit this to your email marketing efforts. The Bronto Fall 2008 Release, slated to be released mid-September, has a number of new features that will definitely make things easier.

An Updated Interface and Help

An intuitive and informative application can have a big impact on your workflow. We have been hard at work updating our interface to provide you more information, including new dashboard pages, faster responses, and more streamlined processes.

This isn't just about the look and feel, but also how things work. Well we've oiled the hinges and added some more easy to use features, like slide out quick help and page overviews that walk you through the application when you need it.

Easy Email Client Testing

Your emails need to look right in every client, it's that simple. We understand that and that's why we are introducing an Inbox Preview tool right inside of our current message overview page. You will be able to see how perfectly your email looks in every client with the click of a button.

A/B Splits

Step your testing up a level and perform some A/B splits. Whether it's a subject line test or two entirely different emails, you'll be able to quickly and easily carry out the test. With detailed reports that clearly show lift, you'll be loving them in no time.

Reporting Made Even Easier

That isn't the end of our additions to reporting, we've got more for both web analytics and existing response data.

For web analytics we now support full integration with Omniture, which includes easy remailing to abandoned carts and more. Using a different web analytics package? No worries as we are also adding a easy tool which will integrate with whatever web analytics tool you use.

We've got even more than that, so stay tuned for more information as we approach the release.

Adam Covati
Product Manager at Bronto

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Adam Covati, Product Manager at Bronto Software

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