April 17, 2008

Spring 2008 Release - Just around the corner

by Adam Covati, Product Manager at Bronto Software

In a few weeks we will be coming out with our Spring 2008 Release. We're quite excited to be providing some new features that will help to provide a higher degree of relevancy in your messages and a higher ROI in general - which we all like.

Look forward to: Automated Messages, improved message scheduling workflow, a new calendar to help you better visualize how your email marketing calendar is shaping up, and more.

To be honest, I'm most excited about our new email automation features, so I thought I could take advantage of this blog post to expound on that a bit more...

Automation - it's the panacea of the 21st century. The idea of robots doing our laundry, meals preparing themselves, and other Jetsonian wonders seem to be attainable goals. But as we approach the seemingly futuristic date of 2010 we haven't achieved those wonders yet. However, there's no need to fret as we have seen some advances in the world of automation. In this blog post I'll focus on one of these advances: marketing automation.

For many of us there isn't enough time in the day to get our marketing out the door, never mind fine tuning and growing out our marketing calendar. So, please welcome with open arms email automation, your time saver and new best friend.

Email automation allows you to execute on a campaign once and reap the benefits for weeks, months, or even years. By creating an automated message that keys off of recipient information you can easily send messages to people at the most relevant and impactful time.

It's some what of a paradox that an automated campaign (executed without any human intervention) can provide some of the most relevant messaging that you send out. But this doesn't happen by accident, such relevancy is the product of research and effort. You have to know what your customers are doing and what the next logical step is for them.

There are definitely risks involved with this type of communication, you do need to ensure that your data is accurate and up to date. If you don't take this into account, you can end up sending out confusing messages. Bonnie Malone Fry over at ReturnPath recently wrote a great blog post about safe guarding and optimizing your automated email campaigns.

However, good data and a well planned automated campaign can have fantastic results. We know you see the value and time savings there, that's why Bronto is introducing Automated Messages as a new feature in our Spring 2008 Release. We have built out an Automated Message wizard that walks you through the creation of several types of these campaigns, including Behavioral, Date Based, Recurring, and API triggered campaigns. With this addition, we've got you covered for those birthday emails, monthly traveler points summaries, purchase confirmation messages, and so much more.

For those of you who are using Bronto right now, stay tuned for more info. For those of you who aren't, feel free to sign up for a free trial in May to check out the new features.

Adam Covati
Product Manager at Bronto

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Adam Covati, Product Manager at Bronto Software

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Comments

You always seem to come up with changes/ideas to make life easier. I love your company's flexibility! Plus...you actually listen to your customers' requests and ideas! What a novel idea!

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