February 14, 2013

Top 5 Email Marketing Revenue Generating Techniques for E-Commerce

by Caroline Riddle, Marketing Communications Manager

Bronto's Director of Marketing Services, Kristen Gregory, recently sat down to address the "Top 5 Email Marketing Revenue Generating Techniques for E-Commerce" in this short video. Learn how you can easily increase revenue by utilizing these simple, yet powerful, tactics.

Kristen Gregory Video

You can also view the video directly on YouTube.

To recap, here are the top 5 email marketing revenue generating techniques along with additional resources:

  1. Remailing - Emily Keye addresses remailing in 4 Ways to Drive Revenue Through Retargeting
  2. Friends and Family Campaigns -  Fawn Young found that this type of campaign is ideal for the holiday season in 5 Holiday Email Marketing Tips to Increase Revenue
  3. Welcome Series - check out Top Tips for an Email Welcome Series
  4. Birthday Triggers - read more about how to setup and optimize birthday messages in Happy Birthday! How Birthday Messages Drive Revenue
  5. Post-Purchase or Lapsed-Purchase Email Series - Kestrel Lemen outlines How to Deliver a Steller Post-Purchase Email Series Using Order Data

Are you utilzing all of these tactics? Have you found any of these tactics essential to your email marketing program? Would love to hear your feedback in the comments below!

Caroline Smith Riddle
Marketing Communications Manager

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Caroline Riddle, Marketing Communications Manager

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