Say Goodbye to Affiliate Marketing on Pinterest

Pinterest has become a popular marketing tool for bloggers and brands alike, but their recent announcement regarding affiliate marketing may change that. Bronto Marketing Strategist Anna Pfeiffer offers her thoughts on their strategy and what it could mean for retailers going forward.

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Keys to Sending Relevant Browser Abandonment Messages Part 1

Browser abandonment messages are one of the best ways to help move shoppers down the purchase funnel and drive additional revenue. Bronto Marketing Strategist Greg Zakowicz outlines a few things to consider when building a successful browser abandonment program.

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Tapping in to the Cross-Channel, Multi-Device Shoppers

In recent years, retailers have improved at connecting their online sites to their store locations, but attempts to connect stores to the digital world have presented more obstacles. Bronto Head of Research Jim Davidson offers insight into the behavior of multi-channel shoppers and how retailers can encourage them to buy.

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